Pension scheme
Flexible working
Discounts & tickets

Audience Analyst

Salary £40,000 - £45,000 per annum pro rata
Location Cromwell Road, London
{Mergefield Value}
{Mergefield Value}

This is a Fixed Term Contract, Full Time vacancy that will close in {x} days at {xx:xx} BST.

The Role

The V&A is a family of museums dedicated to the power of creativity. Our mission is to champion design and creativity in all its forms, advance cultural knowledge, and inspire makers, creators and innovators everywhere. We share a 5,000-year-old story of creativity through exhibitions, events, educational programmes, digital experiences, conservation, research, and an ever-evolving national collection of over 2.8m objects spanning every creative discipline.

The Audience Insight team sits within the Marketing Department. The Audience Insight team builds understanding of who engages with V&A venues and activities to ensure that visitors are at the centre of the Museum’s decision-making, particularly around programming and future strategy.

The Audience Analyst is responsible for providing evidence-based insights to inform the V&A’s audience engagement and development strategies, particularly in relation to our temporary exhibitions. They do this by analysing audience data from a range of primary and secondary sources, such as ticket sales, audience surveys and visitor counters, to make recommendations and ensure initiatives are insight-led and have measurable outcomes, including accurate visitor targets and forecasts. The role predominantly works with quantitative data sources (such as visitor numbers and survey data), but may also collect and work with qualitative data, depending on the needs of the organisation (approximately 80/20 split).

The Audience Analyst works closely with the Reporting Product Manager to ensure that the development of data management systems (predominantly in PowerBI) meets the needs of the role and the organisation. They work alongside the Visitor Research Manager and Audience Researcher to build a well-rounded view of audiences through coordinating research and sharing results. They present insights in appropriate formats and timeframes to enable teams to integrate them into their planning and projects.

The V&A

The V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.8 million objects, books and archives that span over 5,000 years of human creativity. The museum holds many of the UK's national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance.  

Our mission is to be recognised as the world's leading museum of art, design and performance, and to enrich people's lives by promoting research, knowledge and enjoyment of the designed world to the widest possible audience. We strive to make the V&A matter to more people and in that context we work to the following six strategic objectives:

  • To create a world class visitor and learning experience across all V&A sites and collections.
  • Focus and deepen the relevance of our collections to the UK creative and knowledge economy.
  • Expand the V&A's international reach, reputation and impact.
  • To operate with financial and organisational initiative and efficiency.
  • Showcase the best of digital design and deliver an outstanding digital experience.
  • Diversify and increase private and commercial funding sources.

Benefit 1

Benefit 2

Benefit 3

Benefit 4

Benefit 5

Benefit 6

Benefits

Generous pension scheme

29 days plus bank holidays

Flexible working​

Tickets to V&A exhibitions

Subsidised staff canteen

25% discount in V&A shops

Give as you earn scheme

Bicycle loan

Interest-free season ticket

Interest-free rental deposit loan

Free safety checks and small repairs to your bike with Doctor Bike

Wide range of training and professional development opportunities

Employee Assistance Programme

Staff diversity networks

ED&I at The V&A

At the V&A, we are committed to equality, diversity and inclusion (EDI) for all and strive to go above and beyond public duty placed upon us by the Equality Act 2010.  As such, we are delighted to share that we are a Disability Confident Employer Level 2. The V&A makes the following commitments to all applications:  

  • The Guaranteed Interview Scheme – Interviewing applicants with a disability who successfully evidence the essential criteria on a person specification and consider them on their abilities;  
  • Providing an inclusive and accessible recruitment process.  
  • Making reasonable adjustments during the recruitment process so disabled job applicants have the best opportunity to demonstrate that they can do the job.  
  • Supporting employees and adjustments during employment.  
Job Descriptions are currently uploaded as PDF's, if for any reason you require the documents in Word Format, please email Contactpeopleteam@vam.ac.uk with your request.

Alternatively, please sign in with...

Published

Not Published

Closing

in X days

{Expiry}