Pension scheme
Flexible working
Discounts & tickets

Retention and Loyalty Manager

Salary £39,000 to £45,000
Location Cromwell Road, London
{Mergefield Value}
{Mergefield Value}

This is a Fixed Term Contract, Full Time vacancy that will close in {x} days at {xx:xx} BST.

The Retention and Loyalty Manager is responsible for supporting with the execution of the V&A’s Membership retention strategy through the development, implementation, and continuous optimisation of automated, data-driven, and performance-oriented email-based loyalty & retention programmes.

In collaboration with the Senior Membership Manager, they will develop a wide range of customer journeys, targeted at multiple V&A Member profiles, spanning from onboarding to renewal, aiming to improve Members’ familiarity with the V&A membership scheme and their exclusive benefits.

They will develop email-based campaigns to encourage engagement of Members with the museum, increase secondary spend and amplify Members’ engagement with the V&A’s public programme, and commercial offers, spanning the museum’s exhibitions, collections and events and its retail and adult learning offering.

They will be a lead proponent of the V&A’s “Membership first approach”, by collaborating with internal stakeholders across the Marketing and other departments to further boost the visibility of the V&A Membership programme across other marketing activities.

Please note this role is a 12 month, fixed term contract

The V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.8 million objects, books and archives that span over 5,000 years of human creativity. The museum holds many of the UK's national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance.  

Our mission is to be recognised as the world's leading museum of art, design and performance, and to enrich people's lives by promoting research, knowledge and enjoyment of the designed world to the widest possible audience. We strive to make the V&A matter to more people and in that context we work to the following six strategic objectives:

  • To create a world class visitor and learning experience across all V&A sites and collections.
  • Focus and deepen the relevance of our collections to the UK creative and knowledge economy.
  • Expand the V&A's international reach, reputation and impact.
  • To operate with financial and organisational initiative and efficiency.
  • Showcase the best of digital design and deliver an outstanding digital experience.
  • Diversify and increase private and commercial funding sources.

Generous pension scheme

29 days plus bank holidays

Flexible working​

Tickets to V&A exhibitions

Subsidised staff canteen

25% discount in V&A shops

Give as you earn scheme

Bicycle loan

At the V&A, we are committed to equality, diversity and inclusion (EDI) for all and strive to go above and beyond public duty placed upon us by the Equality Act 2010.  As such, we are delighted to share that we are a Disability Confident Employer Level 2. The V&A makes the following commitments to all applications:  

  • The Guaranteed Interview Scheme – Interviewing applicants with a disability who successfully evidence the essential criteria on a person specification and consider them on their abilities;  
  • Providing an inclusive and accessible recruitment process.  
  • Making reasonable adjustments during the recruitment process so disabled job applicants have the best opportunity to demonstrate that they can do the job.  
  • Supporting employees and adjustments during employment.  
Job Descriptions are currently uploaded as PDF's, if for any reason you require the documents in Word Format, please email Contactpeopleteam@vam.ac.uk with your request.

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